Exclusive: “Flex Life” director talks Jozi, D.ee XCLSV and Kwesta

14 November 2017
If you’ve been watching MTV Base Today, the 14th of November, you’ll have seen that we have a hot, Spanking New video on rotation throughout the day, “Flex Life” by D.ee XCLSV featuring Kwesta:
The visuals are crisp, edgy and raw; shot in the grimey and authentic heart of Johannesburg by a team of innovative creators. However, one person oversaw the entire project and used his creative eye to bring his vision to life. Director, Kuda Jemba:
We spoke to the young filmmaker about his latest project and the first thing we wanted to find out was why he chose to set the video in Johannesburg’s gritty CBD, and which areas of the city he wanted to expose: “We focused D.ee XCLSV scenes mainly in Braamfontein a student area, it was the most convenient and safe place that people could identify when D.ee says Mobbin through the city. For Kwesta's we focused his scenes in Yeoville, i wanted to put him in an area that we haven't really gotten to see much of in videos cause of the areas reputation for crime. I Brought Kwesta to the hood (Yeoville an area I've grown up in and currently still live in) to show the kids that every dream is valid and you can achieve it if you willing to put in the hard work necessary to attain that goal”If you’ve listened to “Flex Life”, you’ll notice that D.ee XCLSV and Kwesta have an undeniable chemistry. Kuda’s task was to bring that energy to life in visual form, a challenge he was excited to take on:“The chemistry was natural the moment Kwesta arrived and we paired him and D.ee up in a scene they just got along really well and complemented each other in the scene with the energy they were putting off, they didn't much Direction they came prepared to have fun and that's all i needed for their scenes. Fun was the agenda for the video”Kuda Jemba is a young director whose work is going to take him to magical places. We wanted to find out where he would like to shoot his next video if he had an unlimited budget: “If i had an unlimited budget I'd like to shoot my next video in [my home country] Uganda and show a different part of Uganda that we don't get to see like the good side”The boy was kind enough to give us some exclusive behind the scenes material from the shoot. Check it all out below:
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