Interview - Nonso Amadi

17 November 2017
In this interview, we meet Nonso Amadi, an upcoming Nigerian act with a catalogue of E.P’s and singles like “Tonight”, “Radio” amongst others. The young Nigerian R&B singer talks inspiration behind “Tonight” projected plans for next year and a lot more.
Who is Nonso Amadi?
Nonso Amadi: Well, Nonso Amadi is a young Nigerian Rnb singer and producer. I am also recent masters graduate of Engineering from McMaster Canada. I have a huge passion for music and I hope to be able to use it as tool to help the less privileged someday.
What year would you say the world was introduced to Nonso Amadi and what song ?
Nonso Amadi: I think that would be early this year February. When the video of tonight premiered. I think that's the song that made a lot of people pay attention and it's been thrilling so far
What inspired your big break song, “ tonight” ?
Nonso Amadi: Most of the lyrics were inspired by the well known feeling of love & heartbreak. Pretty cliche stuff but the main inspiration for making the song came from watching a movie some minutes before recording it. It had this scene were a girl caught her boyfriend cheating and came in the room with a gun pointed at him. I felt I could start a song with that dramatic entry it might be interesting, which is what I did.
Personally, how has the reception been since releasing Tonight and what has changed in “Nonso Amadi” ?
The reception has been amazing so far, undeniably. It seems like a lot more people are paying attention to what's happening. It's made me a lot more strategic with the music and at the same have a better understanding of how my music impacts people
You're a star now. Paparazzi and tinssss. Coming to this new lifestyle, how does it feel? Have you started getting autograph requests?
Nonso Amadi: Lol no I do not get autograph requests. I'll say it's a steady progress, we're still getting there. I'm keeping my head low and paying attention to everything. I feel like it's easy to get caught up in the moment but I'm not letting that happen, I really love music but I'm not about to let it overtake and change me.
Music is universal, There are a couple of people you listen to that might have had an influence on your sound. Who inspires you and what/ where do you draw inspiration from?
Nonso Amadi: True. I'm a young artiste and as such I'm still being influenced by a lot of the vets in the game. I think the ones that have the highest impact on me right now will be Drake, Jon Bellion, Maleek Berry & Wizkid. I admire drake a lot mainly because I think there is a deeper meaning to almost everything he says/does which is a level I'm trying attain. Jon & Maleek are those incredible producers and artist that dictate their own sound in terms of the recording, production, & mix etc. And because I fall in that producer/artist category I really look up to them. Finally, Wizkid mainly because I study how he makes his music closely. I think one of the many reasons he has so many hot songs today is because (asides from his talent) he taps into just being himself a lot and a huge amount upcoming artist struggle with this, everyone is trying to be the next "someone". So it's all really interesting to learn.
Music on this side of the world is is being reintroduced into popular culture thanks to the likes of the Wizkid's and Davido's. As an upcoming act, do you think there's room for growth and a more proper structure on the market?
Nonso Amadi: Yeah, Definitely. It's the reason why the artistes you've mentioned that are putting African music on everyone's radar are signing major deals abroad. I think a proper structure is needed in Nigeria and it isn't going to be one person doing it, it has to be a collaborative effort from all sides. In all fairness, I think we've seen a huge growth in the industry from the 90's where we had just a few proper labels (i.e kennis music, storm records etc) almost running a monopoly up until now were we have reasonable amount of these establishments. So with time we Hope to see growth, not just in terms of the amount of labels there are but the quality of the labels itself and their governing bodies.
What are your projected plans for next year? Album, mixtape?
Nonso Amadi: I hope to put out two full projects next year and a couple singles. Most of them are ready and just being polished at this point.
Any features to expect from the project?
Nonso Amadi: Yeah, I'll like to keep that "top secret" for now.
Interview conducted by @PeterElosia_

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