We expected J Cole's album, "KOD" to be something phenomenal but even his most loyal fans can't have expected that it would be this good. The album tackles addiction head on, with a notable recurring theme throughout: "Life can bring much pain/There are many ways to deal with this pain/Choose wisely".
One of the addicitons that J Cole confronts on KOD is humanity's addiction to money, and he tackles it on the song "ATM", the title of which is pretty self-explanatory. The song also happens to be the first track from KOD to get a music video and the visuals dropped on Friday:
People already love the new song not least of all because J Cole showed that he can adopt new school trends without compromising his quality:
The "ATM" video itself feels like a trip (Which makes sense considering the bulk of KOD tackles drug abuse and addiction) and sees people do everything they can to either live a life they can't afford, or stack up as much money as possible. The line that rings out the strongest is probably "Can't Take it When You Die, But You Can't Live Without it".
Have a look at the ATM music video below and let us know if you're loving it as mucha s we are: