Why Davido’s album is so important for 2018

15 March 2018
There's been a raging debate over the impact that international, big name labels have been having on African artists. Many people are not convinced that some of our biggest stars particularly need the backing of a big brand name to push their music and this couldn't be more evident than the case of Davido and Sony Music.
 
Rewind back to 2016, Davido's new Sony deal was greeted with a lot of excitement and hope as we thought they would catapult OBO into a global star, rather than just an African one.
 
 
Things didn't go according to plan however… his debut album with the label was postponed numerous times until eventually it was revealed he would drop an EP titled "Son of Mercy". Now, we're not going to cast judgement on this record but let's just say it got mixed reviews.
 
In 2017, Davido set out to make his own impact and he did so with two mega singles and a host of quality features. He returned himself to the top of the conversation and now, in 2018, he's braced to release a new album and the mood couldn't be more different than what we saw in 2016.
 
There's excitement, there's anticipation; we want to know which megahits we'll be singing along to. Will Wizkid feature? How many tracks will we get? All of these questions are indicative of the momentum that Davido has been able to generate for himself and it's vital that the album lives up to its potential.
 
If he succeeds, it will be all the evidence that we need that African artists can blow up with their own resources. Networking and partnering up with international labels will help, but ultimately, we are in charge of our own legacy.
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