Why more and more Nigerian artists are curating playlists

13 March 2018
It's Playlist season right now. In the space of 2 months, two of the country's biggest artists have dropped playlists where others might have been expecting albums.
 
OG rapper, M.I. Abaga released "Rendez Vous", a surprise playlist filled with features from across the continent (with lots of love to Naija). Shortly after this dropped, Bisola came out firing with her own, aptly titled "The Playlist."
The former Big Brother star is hopping onto a new wave at the right time, but why are more and more artists turning towards playlists?
 
It's easier to get new music out there while you work on the album
 
Sometimes a label gives you one shot at an album and while you're waiting for that, you need to be releasing music to keep yourself relevant. A playlist works as a clever way to release new music to the fans and keep yourself in the charts and the trending lists.
 
It sounds trendy
 
Ever since Drake released his 2017 Playlist, "More Life", nothing has sounded cooler than saying "No, I'm not dropping an album… I'm dropping a playlist". Aren't these just mixtapes/EPs with a more hipster name?
 
Less pressure
 
When you release an album, there are certain thematic restrictions. A playlist allows you to simply drop your latest work without worrying how much it flows or how consistent each track is to your core message. Save this creativity for the real album.

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