MTV Base (DStv channel 322) has picked its list of “Ones to Watch for 2017” – its hand-picked selection of artists tipped to make it big on the music scene in 2017.
Compiled by the MTV Base music and talent experts from across the continent, the list of 54 artists is based on the channel’s assessment of the artists’ current and future potential, including sales performance, active release schedule, popularity/buzz, radio and video airplay, style, and other intangible factors.
MTV Base aims to support the “Ones to Watch” artists as much as possible throughout 2017, building their profiles via on air and on line exposure, play-listing their repertoire, supporting key video releases and involving them in MTV Base events and gigs. The next such initiative sees Wurld’s latest video “Show You Off” , premiere exclusively on MTV Base in SA and ROA on Tuesday 14 February.
Commented Monde Twala, VP, BET, Youth & Music, VIMN Africa, “Ones to Watch is our annual curated list of artists who we anticipate great things for in the coming year. It’s awesome to see how far the artists on 2016’s list have come and how much the support we provide has helped these artists build their careers both locally and abroad.”