Johannesburg, 21 July 2018: MTV Base today announced a partnership with automobile manufacturer Fiat as sponsors for the 2018 MTV Base VJ Search brought to you by Breezer; a move that will see one young South African drive away in a Fiat Tipo Hatchback worth over R 300 000.
This prize is a cherry on top of a 12-month contract that will be awarded to the new VJ and host on MTV Base. The aspiring VJ will also get an opportunity to attend international awards shows, walk the red carpet and travelling the continent as an ambassador for MTV Base.
Commented Head of Marketing Fiat, Musa Wilkinson: “MTV Base is a music and lifestyle entertainment brand that captures the hearts and minds of the South African youth whilst maintaining their values of sexy, authentic, colourful and open minded. These are values that are shared by the Fiat brand and our rich Italian heritage; values that made us excited by the opportunity to involve Fiat in this year’s MTV Base VJ Search.”
The quest to find an outstanding personality coupled with a passion for global and African youth culture and music, kicks-off in Durban this Saturday and will be followed by Cape Town auditions to be held at the Castle of Good Hope on Saturday, 28 July. MTV Base and Breezer will further extend the auditions to East London on Saturday, 4 August at the East London Golf Club and will culminate in Johannesburg on Saturday, 18 August 2018 at Zone 6 Venue, Soweto.
The judging panel will consist of some of South Africa’s hottest and well-known talents; such as funny man and award winning actor Thomas Gumede (Ridiculousness SA), talented presenter and actress Boity Thulo (Club 808, Rockville), songstress Kelly Khumalo while the show will be hosted by the 2017 MTV Base VJ Search winner and Cosmo’s Sexiest Man 2018 nominee Tshego Koke.
Commented VP for Youth, Music and BET, Monde Twala: “VJ Search continues to deliver great entertainment. We are proud and excited to partner with Fiat for the 6th edition of the MTVBase VJ Search. This is an amazing opportunity for young and aspiring talent to accelerate their dreams to even greater heights.”
For more information on MTV Base VJ Search, visit mtvbase.com, like and chat to us on Facebook at MTVBaseAfrica, or join the conversation about the channel on Twitter and Instagram @MTVBaseAfrica using the hashtags #MTVBaseVJSearch #Breezer #LiveLifeInColour #Fiat4everFun