New York, 1 August 2012: MTV has kicked off its annual countdown to the biggest night in music by officially announcing the nominees for the “2012 MTV Video Music Awards” and unveiling the first two VMA performers.
Set to rock this year’s show, airing Saturday 8 September @ 17.30 CAT on MTV Base (DStv Channel 322), from the Staples Center in Los Angeles, is four-time VMA Award-winner, Alicia Keys, who will premiere a brand new song from her upcoming album, and the British boy band phenoms, One Direction, who are first-time VMA performers and nominees.
"Debuting a new song at the VMAs is definitely special. I debuted "No One" at the VMAs - it was the first time anyone in the world heard “No One,” says Keys. “It’s the perfect setting. It’s the right energy. It’s the right vibe. People are so excited about the night of music and hearing different styles that it just goes over really well. I can’t wait!”
Rihanna and Drake lead the charge with an impressive five VMA nominations each, including the coveted, “Video of the Year” for her hit “We Found Love” as well as their joint smash, “Take Care.” While Drake received additional nods for “Best Hip Hop Video,” “Best Male Video,” “Best Art Direction” and “Best Cinematography,” Rihanna racked up additional nods for “Best Female Video,” “Best Choreography,” “Best Visual Effects” and “Best Pop Video.” Katy Perry follows as a close second with four VMA nods.
Additionally, with the worldwide explosion of EDM, a new category for “Best Electronic Dance Music Video” has been added. Other notable VMA nominees this year include Kanye West, Gotye, Black Keys, Beyoncé, Skrillex, Frank Ocean, fun., Watch The Throne, Chris Brown, Justin Bieber, Lana Del Ray, Avicii, One Direction, Childish Gambino, Usher and more. MTV will announce additional performers and presenters at a later date.
Viewers can vote for general VMA categories, including “Video of the Year,” “Best New Artist,” and more by visiting www.mtvbase.com online.
For the entire list of nominees for the “2012 MTV Video Music Awards,” please click here.
Alicia Keys can be described as a modern-day Renaissance woman. She is a 14-time Grammy® Award-winning singer/songwriter/producer, an accomplished actress, a New York Times best-selling author, an entrepreneur and a powerful force in the world of philanthropy and in the global fight against HIV and AIDS. Since the 2001 release of her monumental debut album, songs in A minor, Keys has built an unparalleled repertoire of hits and accomplishments with more than 30 million albums sold worldwide. Keys is currently completing her highly anticipated fifth studio album which will be released this fall.
The five lads of One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – met as solo artists on “The X Factor 2010,” where they were turned into a group by the show’s judges. After quickly becoming a sensation in the UK, they invaded the U.S. in late 2011. The group’s debut album, Up All Night, entered the U.S. Billboard 200 chart at No. 1, making music history as the first U.K. group to enter the charts at No. 1 with a debut album in the U.S. Up All Night is currently the top selling debut album of 2012.
Since the first MTV “Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV “Video Music Awards.” From Madonna, Michael Jackson, Guns N’ Roses, Eminem and Nirvana to Britney Spears, Taylor Swift, Kanye West, Beyoncé and Florence and the Machine, an appearance on the VMA stage can forever change the trajectory of an artist’s career in a single night.
The 2012 “MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
Copyright : MTV Base