Shuga Season 3 Premiere!

13 November 2013
With the long-awaited world premiere just over two weeks away and World AIDs Day 2013 (1 December) fast approaching, MTV Base and the MTV Staying Alive team are putting the final touches to the third series of Shuga, the award winning drama about love, life and relationships among urban African youth.

Shuga premieres on MTV Base (DStv Channel 322) on Sunday 1 December 2013 at 20:00 WAT/21:00 CAT.

CLICK HERE to check out the sneak preview to "Sweet like Shuga" produced by @iamDelB featuring @Soundsultan, @chidinmaekile, @2niteflavour, @iam_kcee, @professorkalawa.

Director Biyi Bandele, and cast members from Nigeria and around the world are expected at the glittering red carpet premiere of Shuga Series 3, to be held at the Silverbird Galleria in Lagos on 26 November.  The Nigerian music and entertainment community will also be out in force at the event, thanks to the participation of Nigerian musicians such as Tiwa Savage, Ice Prince, Chidinma, Sound Sultan, Iyanya and Kcee, who are among the many contemporary artists to be involved in the series, either in the title track, soundtrack or in cameo roles.

Secrets and lies, crossed wires and broken dreams are at the heart of series 3 of Shuga, set in Nigeria for the first time, after two seasons based in Nairobi.  The truth is: in Shuga, nearly everyone’s keeping something hidden from those they love – from their family, their girlfriend, their boyfriend, their lover, their best friend, their husband, but perhaps most of all: themselves... 

But what exactly are they hiding?  Their hopes and dreams?  A secret passion for an old friend?  A reckless encounter with a clandestine lover?  An unwanted pregnancy?  Their HIV status?  A private sorrow?  A broken heart?  The real source of those expensive gifts?  Or what really happens between husband and wife behind closed doors?

Set against the clubs, bars and student hangouts of Lagos, Shuga relates a bitter-sweet tale of love, betrayal, relationships and miscommunication among the youth of contemporary Lagos.  Along the way we follow the interlinking stories of DJ wannabe Foye, her music promoter boyfriend Ekene, their old friend Femi (Emmanuel Ikubese reprising his role from Shuga: Love, Sex, Money), club owner Sade and her rebellious son Weki, mercenary student Sophie and her precocious young sister, Princess, medical student David and his room-mate Tobi, young marrieds Nii and Malaika, and ruthless businessman Solomon and his sleazy associate, Osaro, as they navigate the alluring yet hazard-strewn landscape of love, passion, sex, temptation, relationships, growing up, and learning to be a responsible adult in contemporary Africa.

Fusing sexual health messaging with gripping storylines, Shuga aims to raise awareness among young people about HIV prevention and reproductive health in Nigeria, as well as other public health issues affecting them including living with HIV; disclosing your status; getting tested; condom use; gender based violence; gender equality; women’s empowerment; family planning; pregnancy; transactional sex; multiple concurrent partners; stigma and discrimination of people living with HIV; and parent/child communication.

Written by Kemi Adesoye, Tunde Aladese, Omotunde Akiode, Ayoade Adeyanju, Victor Sanchez and Biyi Bandele, and directed by Biyi Bandele, Shuga stars Maria Okanrende, Tiwa Savage, Okezie Morro, Chris Attoh, Ikubese Emmanuel Ifeanyi, Nick Mutuma, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamaka, Timini Egbuson, Kachi Nnochiri, Olumide Oworu, Owumi Ugbeye, Sani Mu’azu, Bikiya Graham-Douglas, KC Ejelonu, Efa Iwara, Silo Emem Bankole and Charles Ukpong.  Ice Prince, Iyanya and MTV VJ Ehis Okoeguale makecameo appearances in the series. The title track for the series, “Sweet Like Shuga” was written and produced by Del B in collaboration with Nigerian artists Flavour, Sound Sultan, Chidinma, Kcee andSouth African kwaito star Professor. The music video for “Sweet Like Shuga” was directed by Clarence Peters. 

Ice Prince, Iyanya and MTV Base VJ Ehis Okoeguale makecameo appearances in the series. The title track for the series, “Sweet Like Shuga” was written and produced by Del B in collaboration with Nigerian artists Flavour, Sound Sultan, Chidinma, Kcee andSouth African kwaito star Professor. The music video for “Sweet Like Shuga” was directed by Clarence Peters.

Shuga  will kick off with a double-episode on MTV Base (DStv Channel 322) on Sunday 1 December 2013 (World AIDS Day) at 20:00 WAT/21:00 CAT; double episodes will air every following Sunday.  Shuga will subsequently air on MTV (DStv channel 130) and multiple TV and digital platforms around the world. 

To register your views on Shuga; please go to www.Shuga.TV, like Shuga on www.facebook.com/MTVShuga; or follow Shuga on Twitter @MTVShugausing the hashtag #ShugaNaija.

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