In a bid to keep the Durban destination top-of-mind for tourists as the world grapples with the COVID-19 pandemic, Durban Tourism presents the ground-breaking "Virtual Know Your City Campaign" which starts in the beginning of June.
MTV Base has joined this campaign that aims to connect with Durbanites, South Africans and an opportunity for the world at large to re-discover the Durban destination and virtually re-connect with the Durban destination in anticipation to what they can explore live when leisure travel is permitted.
The "Virtual Know Your City" will showcase attractions, experiences and tourist activities which, over the years, have made Durban a destination of choice globally. The campaign will take its digital visitors on a virtual journey of Durban's hidden gems and this will be activated on various social media platforms of the Durban Tourism and mainstream TV channels.
"Over the past two months of Lockdown, we have had to quickly adapt to the rapidly-changing demands of our tourists, both locally and globally. Because of restrictions in movement, the virtual experiences have been embraced as the most reliable way of enjoying and showcasing destinations and their offerings. As we build towards full sector recovery, we want to ensure that we are both relevant and competitive as a destination," said the Deputy City Manager for Economic Development, Mr Phillip Sithole.
This June you can catch the Virtual Durban Excursions, every Thursday 20:00 – 22:00 on MTV Base digital platforms!
#KnowYourDurban; #MyDurban; #AmazingDurban; #DurbanHasMore #RediscoverDurban #ThisisDurban